Which statement best describes the typical OTIF target used in freight brokerage?

Which statement best describes the typical OTIF target used in freight brokerage?

• A. 99% or higher.
• B. 90% or higher.
• C. 95% or higher.
• D. 85% or higher.

Answer: (C)

OTIF stands for On-Time In-Full, a service metric that tracks shipments delivered both on the promised date and in the full quantity promised. In freight brokerage, the target you’ll see most often is around 95% or higher. This level signals a very high degree of reliability—customers expect most shipments to arrive when promised and complete, and a 95%+ target is challenging enough to push performance up but achievable with a strong carrier network and good operations. Choosing a goal of 95%+ reflects the balance between demanding customers and the realities of transportation, where delays from weather, traffic, or paperwork can occur. A target like 99%+ is often impractical for everyday operations, while 90% or 85% would likely fall short of what many shippers require for consistent service.

OTIF stands for On-Time In-Full, a service metric that tracks shipments delivered both on the promised date and in the full quantity promised. In freight brokerage, the target you’ll see most often is around 95% or higher. This level signals a very high degree of reliability—customers expect most shipments to arrive when promised and complete, and a 95%+ target is challenging enough to push performance up but achievable with a strong carrier network and good operations.

Choosing a goal of 95%+ reflects the balance between demanding customers and the realities of transportation, where delays from weather, traffic, or paperwork can occur. A target like 99%+ is often impractical for everyday operations, while 90% or 85% would likely fall short of what many shippers require for consistent service.